Writing Web Copy That Sells Price BY Maria Veloso
Important Notice: The CD Edition of the Web Copywriting Mastery Course (the landmark course that was taught to a sold out class — see rave reviews) is now available in limited distribution. Read the article below and learn how you can reap the benefits of this groundbreaking program while you still can.
Click to enlarge Maria Veloso picture”So You Want a Website That Sells?”
Here are surefire strategies no one is telling you about.
by Maria Veloso, Director of Web Copywriting University
hy do some online businesses make money so easily on the Web — while you try everything possible and get barely enough customers, sales and profits? What if there was a way you could convert 15%, 25% — even 50% or more of your website visitors into customers, how much more money would you earn as a result?
If you could read just one article about how to turn your website into an unstoppable selling machine, this is it. I dare you to read this entire article and not change the way you sell on the Web.
a Website Owner or Webmaster
an Internet Marketer/Entrepreneur
a Writer or Copywriter
a Professional who approves, plans and executes Internet marketing campaigns
(Marketing or Advertising VPs/Managers/Directors, and MIS managers)
… you are about to learn the most often overlooked truth about how to create a profitable website.
If you’ve ever wondered what the single most important skill is in Internet business, that when mastered, would single-handedly account for more sales than any other skill, I would tell you, without a doubt — it’s the ability to write compelling web copy. That’s because the single most important ingredient of any commercial website is….
web copy that sells.
Listen closely. You could spend a bundle putting up a stunning website, submitting it to all the search engines, and promoting it like crazy — but all the website traffic in the world isn’t going to do you much good if your web visitors click away because your web copy isn’t compelling enough to make them stay, let alone, buy what you’re selling.
In the next 5 minutes, I’ll show you how to easily master the skill of web copywriting, achieve a double-digit conversion ratio for your website, and reap immeasurable financial rewards in all your online selling efforts.
Here are just a few things you’ll learn from reading this article:
Why 99.9% of websites are missing the mark — how they violate hidden rules of conduct when communicating their marketing message to the Internet buying public — and consequently fail to gain customers, sales and profits
Why copywriting principles that work well for the brick-and-mortar world (e.g., direct marketing) do not necessarily apply to the Web — and why they can even kill your sales on the Internet
How to dramatically boost your website’s conversion ratio — and turn more of your web visitors into customers using a simple copywriting model that is proven to work on the Web
How to get dramatically more sales that go far beyond the boundaries of your website — why real selling actually centers around your marketing communications (e-mails to your prospects/customers that sizzle, attention-grabbing ad copy, irresistible free reports, newsletters/ezines, autoresponder messages) — and how to craft them for maximum sales
There is a science to writing compelling web copy (as well as creating e-mail and marketing communications). And there are certain immutable laws which govern the creation of online sales. Once these laws are followed, anyone can achieve commercial success on the Internet — with mathematical certainty.
This is an incredible opportunity that is available to you — but only if you take the first step. Your first step is to read this article in its entirety. Please don’t just skim through it — I don’t want you to miss a single word because when I demystify web copywriting for you, you simply cannot fail to create the sales and profits you want on the Web.
The True Currency of the Web
You’ve heard it said before. Words are the underlying currency of today’s business world. Words wield power that controls the entire planet — and words have the power to influence people, alter beliefs, and even shape the destiny of the world.
Therefore, wordsmiths (skillful writers) are the real “power behind the throne,” so to speak. In the brick-and-mortar world, the most prominent wordsmiths are the speechwriters, journalists, spin doctors, screenwriters, novelists, advertising copywriters, and the like.
On the Internet, the most powerful wordsmiths are skilled web copywriters. They are the ones who get people to click, sign up, read, register, order, subscribe, or take action that eventually leads to sales.
Since they are the driving force of Web business, is it any wonder that expert web copywriters earn some of the highest incomes — and that Internet entrepreneurs who have the ability to write powerful web copy are among the privileged few who generate serious money on the Web?
Why There is a Scarcity of Skilled Web Copywriters
One would think that because so many books have been written on the subject of copywriting, the Internet must be crawling with outstanding web copywriters. This simply isn’t true. While there are so many talented copywriters who can write for the offline world, there exists only a small handful of skilled web copywriters who can write effectively for the online world.
MYTH: A copywriter who can write compelling copy for the brick-and-mortar world (e.g., direct marketing), is also proficient at writing web copy. Wrong!
Just because someone is a skilled writer for the offline markets doesn’t mean his writing skills automatically translate into effective web copywriting. Here’s a real shocker: Some of the best copywriters for the offline markets are not adept at all in writing effective copy for the Web. That’s because the copywriting principles that work offline (direct mail, print advertising, radio/TV, etc.) don’t necessarily work on the Web. In fact, oftentimes writing in the style of offline copywriters is actually counterproductive to online sales.
What most people don’t realize is that the Web has a culture all its own. It has its own mindset, its own psychology — even it’s own language, so to speak.
Therefore, slapping a sales letter on your website (even one that has worked well in direct mail) won’t do the trick. Simply “repackaging” your offline marketing materials and brochures for your website won’t do you much good on the Web either.
Name Product: Writing Web Copy That Sells Price BY Maria Veloso
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Author: Maria Veloso
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