Marketing Planning: A Global Perspective by Svend Hollensen

Name Product: Marketing Planning: A Global Perspective
Market price: $20
Instructor:  Svend Hollensen
File Size: 5 MB

The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree.

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