Stu McLaren – The Tribe Course
Price: $1997
You Just Pay: $147
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Transform Your Knowledge & Influence
Into Recurring revenue

But First, A warning
Recurring revenue (for any business) requires a shift away from old habits. The old way of doing business means you make a sale and hope customers come back again. But chasing new sales every month and hoping customers buy again is stressful and unpredictable.
That’s why I’m thrilled you have an interest in TRIBE.

The system I provide helps you serve your audience in a way that eliminates stress. By simply repackaging what you’re already doing and delivering it through a membership site, you instantly give your business a tremendous amount of stability.
This new approach to business allows you to produce high value for your clients while creating dependable, reliable sales for your business… EVERY SINGLE MONTH.
As the former co-founder of WishList Member, the world’s most popular membership platform for WordPress (powering over 60,000+ membership sites), I literally had the opportunity to interact with tens of thousands of membership site owners.
And during that time, I saw what worked and what didn’t work when it comes to building long-lasting, highly profitable membership sites.

That’s why I was hired by some of the world’s top thought leaders to help them do the same
Stu is an absolute GENIUS at taking material and breaking it down into frameworks and then making it super actionable.
#1 New York Times best-selling author and creator of Product Launch Formula
Jeff Walker

Stu shows you that anyone can create a membership site and it can be one of the most profitable parts of your business.
CEO of HayHouse
Reid Tracy

Stu has got heart, epic smarts and the jaw-dropping strategy to back it up. He has inspired me to dream bigger and showed me exactly how to get there. I’m beyond lucky to be one of his coaching clients and don’t plan on ever giving up my slot!
New York Times best-selling author and wellness leader
Kris Carr

Stu broke down our existing material and significantly improved on what we were already doing. Changes we implemented paid for the consulting within a short time. This was the best investment I’ve made in my business in years
New York Times best-selling author and founder of
Don Miller

Hiring Stu McLaren was one of the best business decisions I’ve ever made. Stu’s guidance and expertise are priceless. After working with Stu my company has a strong foundation, clear direction and scalability.
New York Times bestselling author and speaker
Gabrielle Bernstein

And, I’ve not only been teaching it, but I’ve actually been in the trenches launching and growing my own 6 and 7-figure membership sites. And through all that, here is the most important discovery I can share with you…
And through all that, here is the most important discovery
I can share with you…
With the right strategy…

Why did they make the move to subscriptions?
Because they realized that it was just as easy to make a recurring sale as it was to sell something one time. So instead of customers buying one time, the same customer will happily spend money with you every single month as long as they continue to get value.
And in the long haul, it was a more profitable, reliable and stable business model. Now it has become the cornerstone of their business with millions of subscribers and hundreds of millions in reliable, monthly revenue.

Then there is the story of Blockbuster and Netflix. Blockbuster consciously chose to stay with their old outdated model. They chose to hope that customers would return to buy from them. However, Netflix built a business model that guaranteed customers would return month after month.
And look what happened…

Those that decide to stay with their “old school” business model of chasing one-time sales are finding it harder and harder to keep up. They continue to hope that their customers will come back and buy again. But you and I both know that “hope” is never a good business model.
Plus, with the one off transaction model, every month these companies are automatically starting at zero again. It’s like hitting the “reset” button on the 1st of the month. And without some kind of promotion or launch, nothing happens. That’s stressful… even more so when you begin to grow and have a larger overhead (staff, office, etc.).
New York Times bestselling author Michael Hyatt transformed the concepts in his book Platform: Get Noticed In a Noisy World into a thriving membership site. And three years later, his Platform University community now has over 6,000+ monthly paying members.

If you’re already an established expert
(like a speaker, author, blogger, podcaster, consultant or coach)

If you already have an audience…

And if you’d like to start your first online business
(or you’ve got one that you’d like to scale up)

And there are many other examples like this. For example, and are not sites based around a “guru” per se. They identified a specific need in their respective markets and every month, their members pay because their memberships provide a needed service.

It comes down to identifying a specific need and then creating content that meets that need – and I’ll show you exactly how to do that in TRIBE.
Now, even though there are endless examples of companies big and small building recurring revenue streams with membership sites, I often get asked…

nd now I’d like to share the

Tribe Framework with you


The challenge with workshops is that I can only serve a small group. I knew more people could benefit from what I was teaching. That’s why I developed TRIBE and if you join us, I’d love to help you too.

If you’re an expert who wants more stability in your business…

OR… you’re an influencer who has a following and you’d like to turn your influence into a thriving business
OR… you just aren’t sure where to get started when it comes to building a membership site (and you want to do it in the smartest, most effective way), TRIBE can help.
As big hearted entrepreneurs, you and I have a HUGE opportunity to create a lasting impact in this world – and it’s the reason that I am so passionate about this work. This is the reason why I created TRIBE.

So what is tribe?


TRIBE is a six week training program that gives you the clarity and confidence to launch, grow and scale a high 6, 7 and even 8-figure membership site.

Specifically, this course is based around the 5 core strategies for long-term membership success. Starting with…

1Your Foundation Strategy

This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.You’ll discover…

This module is all about setting you up for success. It’s about designing the perfect business – and that’s what I’ll show you how to do.

Next we’ll dive into your Content Strategy.

2Your Content Strategy

This is about you crafting content that is easy to deliver and compels people to buy.I’ll show you exactly how to structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.That’s why I’ll share…

The more strategic you are with your content, the more freedom you’ll create for yourself and the more value you’ll bring to your audience.

Once we’ve designed your content strategy, then we shift gears to focus on your marketing strategy.

3Your Marketing Strategy

This is your strategy for attracting new paying members.When it comes to marketing, there are a million things you can do. I’m going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion.

Here’s specifically what we’ll cover:

Just be warned, many of the strategies in this module will be counter intuitive to what most people teach. But you and I don’t want “normal” results. We want a site that grows year after year – and that’s exactly what will happen for you when you implement the lessons from this module.

Then, once you have new members joining, you’ll need to keep them happy and paying month after month. That’s what I’ll show you next.

4Your Retention Strategy

This is your plan for keeping people happy and paying month after month.If you don’t have a plan for this, you’re in trouble.

If you’ve ever heard that members normally only stay for 3-4 months, then you know that person does not have a solid retention plan. My clients see members staying for YEARS, not months.

So I’ll walk you through…

This module is so jammed packed that it could be it’s own separate course. But as you’ll see, I’ve broken it down into bite sized chunks that you’ll be able to pick and choose the strategies that make sense for your site.

And as your membership grows and your members are happy, you’re going to need to get clear on how you will scale the business. Which leads us to the final module…