Name Product: Todd Malicoat – SEO Practitioner Certification
Author: Todd Malicoat, Jessica Bowman, Matt Bailey
Market price: $297
File Size:320 MB
HOME (more info)

Take your SEO training to the next level with SEO Comprehensive Practitioner Training. Follow along with Todd Malicoat, Matt Bailey and Jessica Bowman as they take you through everything from on-page fundamentals, keyword research, copywriting, site architecture, link building and managing SEO project teams. You’ll learn all you need to know to take on small, medium or large SEO projects and work them from start to finish.
Course includes:
24-7 access to streaming video tutorials
Full year of access to purchased courses
Course study guide with self-paced assignments
Section quizzes to ensure you’re on track
Access to six monthly workshops to ask live questions of the faculty
Access to “Ask the Expert” forums to get your questions answered at any time
Extensive final exam with printable certificate of completion

SEO Fundamentals & Best Practices
Want to know an easy, yet effective way to write page titles that the search engines love? Wondering what’s the latest philosophy on keyword density? In this invaluable SEO video, Todd Malicoat and John Marshall tackle a great deal of today’s hot topics, latest trends, and tragic pitfalls in today’s SEO universe. Whether you’re just starting out and learning what the general SEO terms mean or a seasoned professional looking to see what’s changed in the past couple years in SEO, this is a great white board discussion.

Keyword Research for SEO
Todd Malicoat walks you through the steps of doing keyword research for search engine optimization from creating a seed list to creating a site taxonomy. You’ll see what the best tools are for keyword research, how to use them effectively, and how they apply to research for lead generation, service, and ecommerce sites.

SEO Copywriting
The importance of good copywriting cannot be understated. Words are the most influential part of a website. Not only can words convince people to buy, they also play a big role in how well your site ranks in the search engines so pay your copywriters well…or at least have them watch this video. Jessica Bowman of SEMinHouse.com explains how to craft copy to please both users and search engines. Plus, she exposes Google’s dirty little secret about their search engine.

Search Friendly Design
Can Google read your website? If you don’t know the answer to that question (or if your answer is no) this video is for you. In Matt’s latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines.

12 Links and How to Get Them
Your on-page SEO optimization efforts are complete.Now what?Link-building.Inbound links are paramount to your post-optimization effort;your site’s link equity is a major aspect of a search engine’s algorithm.Whether you’re in a niche industry or battling with other companies for the front page of top keywords, no SEO campaign is complete without a solid and continuous link-building strategy.In this essential video, Todd Malicoat discusses the 12 link types that are important for your optimization strategy.

Managing SEO Company Projects
Like any skill, search engine optimization takes on a whole different form in big companies. Not only must you consider anchor text, backlinks, title tags, and site architecture, you also need to deal with the politics of getting stuff done in a team environment. In this video SEO expert Jessica Bowman explains how to manage SEO projects in the corporate world and why it requires a different set of skills. Did I say project? I meant SEO initiative. Stick around for the end of the video as Jessica explains why you should never call SEO a project.

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