Name Product: SEO by Yoast Academy
Market price: $249
Author: Yoast Academy

Do you want to develop your own SEO strategy and be able to optimize your own website? This online Basic SEO training will teach you the fundamentals of SEO and will give you lots of practical tips so you can immediately start and improve your own website!

What will you receive?
–    Access to the 5 modules of the Yoast Basic SEO training
–    Two eBooks (PDFs of Optimize your WordPress site and Content SEO)
–    A Yoast Basic SEO Certificate
–    Access to the training video’s of the Yoast SEO plugin

What do you learn in the Basic SEO training?
The training consist of 5 modules, covering the most important aspects of holistic SEO.

1. Introduction to SEO
It starts with the very basics: how do search engines work? The first module of the Basic SEO training will give you a proper understanding of search engines crawl the web and how web pages are ranked. This knowledge will help you understand the topics of the following modules.

2. Keyword Research & Site Structure
Keyword research is a very important part of your SEO strategy. This module teaches you how to execute your own keyword research. Besides that we’ll explain the importance of a good site structure and provide tips to enhance the structure of your own site.

3. Technical SEO
As this course doesn’t focus on coding we won’t dive in too deep in the technical side of SEO. However, some technical knowledge is indispensable when it comes to SEO. We’ll focus on the principles of crawlability and findability. Also, we’ll talk about the importance of site speed and teach you how to improve that.

4. SEO copywriting
If you want to rank you’ll need high quality content. What defines high quality content? The fourth module of the Basic SEO training teaches you how to write attractive copy, so your visitors will love to read your posts and page content.

5. Usability & Conversion
Learn why UX and Conversion are important for SEO. We’ll teach you the basics of Usability, and give you the tools to start with your own conversion research and A/B testing.

How do you learn Basic SEO?
Training videos
In the videos Joost, Marieke, Michiel and Thijs elaborate on various topics of the Basic SEO training. They explain concepts, give clear examples and provide instructions how to start improving your own site.

Reading material
In every lesson of each module there will be additional reading material on Basic SEO. Besides summarizing the content of the video it provides some more background and more in-depth explanations.

To test your knowledge every lesson ends with a quiz. In 4 to 8 questions we will test if you really understood the lesson. The quiz provides feedback on the answers that you choose, so you will understand why your answer is right or wrong.

Read more about our learning methods.
Get a certificate, and a badge!
Joost de Valk completed the Basic SEO training at YoastAfter completing the course, you will receive a certificate with your name, gravatar and date of completion. You’ll also receive a badge, like the one on the right, which you can put on your site. This badge links to your certificate on our site, so people can verify that you’ve completed the course.

Name Product: SEO by Yoast Academy
Market price: $249
Author: Yoast Academy