Name Product: Ryan Deiss – Content Marketing Mastery
Market price: $495
Author: Ryan Deiss
HOME (more info)

Businesses Need Content Marketers
(or…Why You Need To Get Certified)
I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:
Builds authority and credibility…
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…

Enables your message to spread to new audiences organically (i.e. for free!)…
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.
So that’s why businesses need content marketers.
There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.
Course Details and Description
Course Breakdown:

Module 1: Creating Your Customer Avatar
Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel

Module 2: Top of Funnel Content
Lesson 1: TOFU Goals
Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan

Module 3: Middle of Funnel Content
Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan

Module 4: Content Marketing Metrics
Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan

Module 5: Blog Marketing
Lesson 1: How To Use This Section
Lesson 2: WordPress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches

Module 6: Content Distribution
Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social

How Does It Work?

Step 1: Take the Course
The Content Marketing Mastery course is 8 hours of video lessons plus 6 downloadable handouts (4 worksheets and 2 flowcharts), 7 module-specific quizzes and one final exam. (NOTE: A complete course description can be found at the bottom of this page.)
The course level is intermediate/advanced, and is the exact same training new employees at DigitalMarketer are required to complete prior obtaining a position in any of our portfolio companies.

Step 2: Pass the Test
At the end of each core module you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion you will have earned your certification.
Our exams aren’t “tricky,” but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again.
The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

Step 3: Display Your Badge
Upon successful completion of the course and exams, you will receive a personalized badge and certificate.
Our badges leverage Mozilla’s “Open Badges Project” so your accomplishment can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, WordPress blogs, Twitter status updates and your LinkedIn profile.
Plus, your digital certificate is full color, printable and is suitable for framing should you wish to display your achievement at your home or office.