Business Functions, Second Edition

Name Product: Business Functions, Second Edition
Market price: FREE
Instructor:  R du Toit,‎ A van Noordwyk,‎ J van Zyl
File Size: 14.40 MB

Can anyone be a manager? What does the business world look like today? These questions, which are often raised by students, are answered in the second edition of Business Functions: An Introduction. The book looks at managers and the skills they need and considers various environments – macro, market and micro – that influence a business. It also discusses the different operational and support functions within businesses. These are different for every business: some functions can be combined and performed by an individual, or several functions can each be handled by a specific department. The end goal of the book is an understanding of all the elements involved in a successful business.
Contents Include:
Chapter 1: Introduction to Business Management
Chapter 2: The Business Environment
Chapter 3: Marketing Management
Chapter 4: Public Relations Management
Chapter 5: Financial Management
Chapter 6: The Human Resource Function
Chapter 7: Purchasing Management
Chapter 8: Operations Management
Chapter 9: Administrative Management
Of Interest and Benefit to:
Business Functions: An Introduction (2nd ed) is written in language that is easy to under- stand, making it a valuable work for students and facilitators interested in the business world.
Key Benefits:
Readers will appreciate the features of this book, namely:
• clearly defined learning outcomes at the start of each chapter
• self-assessment questions at the end of each chapter
• examples relevant to the South African business environment and in keeping with the latest developments in the field
• practical applications and examples from existing businesses.

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