Pam Hendrickson & Jeanne Hurlbert – Marketing Roadmap
Name Product: Pam Hendrickson & Jeanne Hurlbert – Marketing Roadmap
Market price: $1997
Author: Pam Hendrickson
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Are you overwhelmed by all the “got-to’s” and guilt around what you’re not doing in your business?
Do you know you need to market yourself to attract more customers and sell more stuff—but have no idea where to begin? Want results, yet strapped for time?
Marketing Roadmap is your solution to cure overwhelm and open up the door for more freedom and fun in business. It’s a four-step system to help you organize your marketing around your customers. By delivering the right message to the right people at the right time, you’ll discover how to get better results from your content, product creation and marketing—with less effort. You’ll have a simple, organized marketing plan (that we’ll help you create, step by step)! You’ll spend less time in the “got-to’s” and guilt—and discover what owning your business should be like: fun, financial freedom, family, and friends.’
Here’s What You’ll Receive:
4-Step Marketing Roadmap Physical Training Kit
Your training system includes these Fill-in-The-Blanks, “Let’s Make this Fun” modules:
Step 1: The Customer X-Ray (aka “5 Core Problems”) — When you know your customers—really know them—creating offers they can’t wait to buy is simple. We’ll go beyond those “ideal client” exercises that only just scratch the surface and show you how to leverage concrete data to get a deeper understanding of your customers and their top 5 problems. With this knowledge, you’ll be able to create the marketing messages and offers that thrill your clients—and make you money.
Step 2: “Take the Stress Away” Content Plan — “Content marketing” is one of the hottest strategies out there right now—but what good is content that doesn’t turn your audience into buyers? We’ll show you a quick and easy way to create a content marketing plan that’s 1) easy to manage, 2) attracts a constant flow of leads and 3) turns your audience into buyers.
Step 3: “Create Passive Income” Product Plan — Consistent, escalating revenue is the key to building a successful business—and the financial freedom you’ve always wanted. We’ll show you how to design and implement the right product suite to turn one-off customers into long-time clients by meeting their needs with the high-value, high-dollar offers that fund your business for years to come.
Step 4: “On-Demand Income” Marketing Plan — Combine the best of the best strategies from Internet marketing, corporate marketing, direct response marketing and social media marketing in a concise, easy-to-implement marketing plan. We’ll show you exactly how to use your time to maximize your sales—and your impact.
Each Step Includes:
Video training modules, audio of each session for on-the-go listening, worksheets to help you apply your insights immediately, and fill-in-the-blank templates for fast implementation. You also receive a 162-page Summary Book to help you review and employ the strategies in each module.
Plus, all of this training is collected in one, convenient box for easy lifetime access to the tools and strategies of the Marketing Roadmap.
Marketing Roadmap Online Training & Community
In addition to the physical version, you’ll also receive personal online access to the digital version of the entire product so you can access your training from anywhere.
You’ll receive personal access to our Marketing Roadmap portal, which includes:
1) All of the content in the physical training kit for your convenience.
2) Bonus training and resources to fast-track your results.
3) Fill-in-the-blank calendars, plus content and marketing templates. Simply enter your information and you’re ready!
4) Q&A with Pam and Jeanne to get your specific questions answered 1 on 1. Post your question on the forum for their direct feedback on your content, product idea or marketing strategy.
5) Membership in our closely-knit Marketing Roadmap community of like-minded entrepreneurs. Our communities have created business partnerships, sparked new ideas and helped our customers get the immediate feedback they need to make fast decisions in their business. Deciding between book covers? Need a graphic design or tech resource? In the Roadmap community, you’ll have the ability to share ideas, tools, resources, and strategies with your fellow entrepreneurs in an environment of friendly collaboration.
6) Detailed how-tos for each module. We break everything down for you into easy-to-manage chunks so you can start implementing for results ASAP.
Online modules of the program and associated bonuses will be made available one at a time, on a step-by-step basis over the six weeks after you make your investment.
Plus, Invest Now to Receive This Incredible Bonus Package:
Bonus #1: 6 Done-for-You Marketing Campaigns
Imagine what it would be like to get advice from the top experts in book launches, social media, product launches, JV campaigns and more—and have them write a full-blown campaign for you. That’s what you’ll get with our done-for-you marketing campaigns: tried-and-proven best strategies for quick results.
Your investment in Marketing Roadmap includes 6 done-for-you marketing campaigns:
1) Book Launch Campaign — Become a #1 Amazon bestseller to skyrocket your visibility and credibility. We’ll show you exactly how.
2) Social Media Lead Magnet Campaign — Narrow down what channels to focus on and access the strategies to maximize Facebook and LinkedIn—two of the biggest social media channels for growing and engaging your list. Also model Pam’s personal Facebook Lead Magnet Campaign to bring new, high-quality leads into your business.
3) Online Product Launch Campaign — Get your product out in the marketplace in a big way. We’ll show you step by step how to run a product launch to maximize your visibility, your sales—and your profits.
4) Affiliate Promotion Campaign — The right JV partners can completely change your business—both by attracting the right partners to quickly grow your list and by providing an additional source of revenue for your business. We’ll show you how to do both, even if you have a small list.
5) Trade Show Marketing Campaign — We’ll show you how to get the most out of face-to-face interaction with qualified business prospects.
6) Live Event Marketing Campaign — Live events are also the most powerful for growing your personal connection with your audience and expanding into higher-dollar offers. We’ll show you exactly how to make it work for you.Plus, you’ll also receive our “Money Diagnosis & Cure” financial template. — “Getting the money right” is the holy grail of owning your own business. Once you crack the code, it’s your ticket to a business that works for you, not the other way around. In this template, we’ll show you where your “money holes” are so you can keep more of the money you bring in. More profits = More money in your pocket = More financial freedom (and fun!) for you.
Bonus #2: Pam’s Business Black Book
You’ll also receive Pam’s personal Black Book for running her business—and those of her high-level corporate and celebrity clients. In her Black Book, Pam shares the behind-the-scenes strategies, resources and tools she’s used in her own business—things she’s collected in her 20+ year career—to get more done at a higher level in less time. This 180-page resource will be one of the best positioning and execution tools you have in your arsenal.
Bonus #3: Two Tickets to Our Annual Live Event
As part of your investment, you’ll receive 2 tickets to our annual marketing event, scheduled for May 1-3, 2015 in San Diego. All you have to do is pay a $97 materials and registration fee to secure your seat. Bring a guest—your spouse, a business partner or friend—who will support and understand what you’re doing and WHY.
Our live events have set the standard in the industry and have become well-known for one thing: great content! You’ve probably been to too many events where all the speakers did was “sell” stuff. That’s not us. You’ll get content, training, contests, prizes, networking, and more content!
Expect to leave San Diego with loads of ideas to increase your platform, boost your visibility and make you more money. Plus, you never know who you’ll meet: your next business partner, a crucial JV partner or even your newest client!
Bonus #4: Two Extra Sessions on Making Data Work for You with Dr. Jeanne Hurlbert
Video #1: The Power of Social Proof — Most businesses miss a HUGE opportunity to skyrocket their conversions because they don’t offer the proof that fuels sales. Jeanne will show you exactly how to put a proven system in place to collect this proof on autopilot—and use it to supercharge your conversions (and revenue)!
Video #2: “Big Data” for All Businesses — Do you have the information you need to make the right decisions in your business or are you overwhelmed by useless, distracting data? In this module, Jeanne will show you how to zero in on the statistics that matter—and how to leverage them to create results—drive sales—in your business.