WRITING FOR DREAM CLIENTS
Before you start throwing words up on the page, you’ve gotta get clear on the basics. In Lesson 1, we’ll cover the mindset stuff that keeps SO many people from writing their sites – like writer’s block, perfectionism, self-sabotage, and the fear of (constructive) feedback. Once that’s covered, we dig right into practical strategies on how to be clear, credible, conversational, and connected.
Putting great outfits together is much easier when you’ve got classic WARDROBE essentials like a great pair of jeans, crisp white shirt, and little black dress at the ready. The same can be said for your WORDROBE essentials. In Lesson 2 we’ll pinpoint WHAT you’re offering, WHY you’re offering it, and WHO you actually want to offer it TO. (I’ll also share my #1 tip for getting your WHO’s attention….without ever leaving your couch.)
THE ONE SENTENCE
The right kind of prep doesn’t make you sound like a cheeseball; it makes you sound like a professional. In Lesson 3, I’ll share my tried-and-tested exercise for crafting a clear, concise answer to the Q many entrepreneurs DREAD: “Soooo, what do you do?” BONUS: Once you’ve got your sentence down, we’ll style it up so you can share it with confidence whether you’re in line at the grocery store or happily stuck in the elevator with a big whig in your industry.
HOME PAGE HOSPITALITY
Your website isn’t just your storefront; it’s your digital home. And we all know the value of a great first impression. As the host(ess) here, it’s YOUR job to lead the way for your visitors and help them know exactly where you want them to go next. In Lesson 4, I’ll walk you through creating your entire home page (from header to footer) so you know how to help the RIGHT visitors click around and stay a while.
ENOUGH ABOUT ME
The about page is the #1 concern of most folks I work with. In Lesson 5, we’ll cover how to avoid TMI and exactly what you SHOULD (or shouldn’t) share to help people get to know, like, and trust the REAL you. After that, I’ll walk you through my world-famous About Page Recipe – five steps to introduce yourself (and your business) in a way that leaves people wanting to know MORE.
BLOG LIKE YOU MEAN IT
The heart of Lesson 6 is about making a connection through your regular content. If you want to actually enjoy that process, you’ve got to find a system that works for YOU. In this one we’ll talk about topics, format, and frequency – then we’ll dig into clickable headlines, “open-me” email subject lines, and easy ways to get MORE quality conversation going on your blog.
WORK WITH ME (NO, REALLY.)
Once you’ve built relationships ‘n’ credibility, the natural next step is to tell people how they can work with you. In Lesson 7 I’ll tell you the four things EVERY prospective client wants to see on your sales page(s), and exactly how to give it to them using my nine-step recipe. We’ll cover how to share your rates with confidence, and I’ll share my favorite ways to “filter” for dream clients.
BEST OF THE REST
While the A-Team pages often get all the attention, it’s the “little” pages that can make the biggest difference in your day-to-day ops + relationship-building. In Lesson 8 I’ll share the WHY + HOW behind social proof, giving back, legal, contact, resources, thank you, and even 404 pages that represent YOU and help your visitors feel connected, protected, and cared for.