Name Product: Michael Stelzner – Creating and Marketing Winning White Papers – WhitePaperSource Seminar
Market price: $497
Author: Michael Stelzner
Home: http://www.whitepapersource.com/dvd/

DVD Video: Creating and Marketing Winning White Papers – WhitePaperSource Seminar
A 4-Disc DVD Video!
Equipping you to create and market exceptional white papers.
White papers are one of the most complex (and rewarding) writing projects you will likely ever undertake.
White papers also happen to be one of the most sought-after resources by prospects, according to numerous studies by MarketingSherpa, CMO Council and KnowledgeStorm.
Do you understand how to create white papers that attract and engage readers?
Whether you work for a business or for yourself, mastering the art of white paper creation can have a significant impact on your future.
You now have a special opportunity to perfect the craft of writing and marketing white papers.
In response to the overwhelming demand for our white paper classes, WhitePaperSource has designed a full-day 4-disc DVD seminar on writing and marketing white papers. This DVD set was compiled during a live seminar in San Diego.
Michael Stelzner, author of the book Writing White Papers, leads this hands-on training.
This 4-Disc DVD set will teach you proven white paper writing and marketing methods in Michael’s engaging trademark style.

DVD Topics
Creating White Papers
This DVD set extensively focuses on all parts of the white paper creation process, from developing your initial concept to writing the last line of your white paper. Some of the highlights include:

Strategic Aspects of the White Paper
Master ALL aspects of white paper writing
Write white papers that stand out from the crowd
Grab eyeballs with words
Produce quality white papers with practical, actionable steps
Structure the core components of a white paper
Leverage educational strategies
Compel people to read the paper
Keep readers engaged throughout your white paper
Develop highly relevant, reader-focused content

Functional Aspects of the White Paper
Master the killer title that draws in readers
Craft an engaging first page
Sell covertly by discussing trends
Frame reader problems that build interest
Convince people they need to change by looking at history
Sell your solution better WITHOUT mentioning the name of your company
Discuss benefits that compel readers
Transform dry features into rich benefits
Craft persuasive “What to look for when seeking a solution” lists
Leverage case examples
Introduce your product, service or company without turning off readers
Encourage readers to act after they read your paper

Planning Aspects of the White Paper
Build ideal reader profiles
Perfect the needs assessment
Interview content experts
Speed research tactics
Craft effective outlines
Streamline the review cycle
Improve layout and formatting

Freelance White Paper Writing
A special question and answer session on succeeding as a freelance white paper writer is included.

Marketing White Papers
This DVD set will also help you understand the full scope of marketing possibilities with white papers. Some of the highlights include:
Mastering the lead generation white paper
Leveraging educational tactics to attract prospects
Understanding the latest strategies in white paper marketing, including pay-per-click advertising, search engine optimization, podcasting and video white papers
Syndicating white papers
Combining online and offline advertising with a white paper campaign
Creating compelling white paper registration landing pages
Lessons from FedEx, Ikea, Yale and more!

Reasons You Will Benefit From This Course
Highly engaging learning. A huge 89 percent of attendees to the live seminar ‘strongly agreed’ that it was helpful and the rest said the event was helpful! (see some of their comments in the on the left sidebar)
Master the art of writing and marketing white papers in the convenience of your home or office
Start with an idea for your paper and finish with a well-developed white paper writing and marketing plan
Learn new ideas to fast-track your success
Expand your portfolio of skills (Freelancers: start selling high profit services. Corporate folks: Help your company look great and improve your skills!)
Hear from an industry leader

Here’s What’s Included:
1. The 4-Disc DVD Seminar taught by Michael Stelzner.
2. Comprehensive 141-page workbook (electronic PDF file).
3. Nearly six hours of video.
3. A 100% money-back guarantee of satisfaction.
DVD Set Details:
Title: Creating and Marketing Winning White Papers – A 4-Disc DVD Set
Instructor: Michael Stelzner, author of the book Writing White Papers

Duration: Nearly 6 Hours
Format: Four DVD Video Discs
Cost: $497 (Note: We charged $695 for the live event)
Shipping: FREE domestic USPS priority mail shipping

Name Product: Michael Stelzner – Creating and Marketing Winning White Papers – WhitePaperSource Seminar
Market price: $497
Author: Michael Stelzner
Home: http://www.whitepapersource.com/dvd/
DOWNLOAD HERE:http://businessguideoffer.com/michael-stelzner-creating-and-marketing-winning-white-papers-whitepapersource-seminar/