Name Product: Lynda – Marketing with Social Bookmarking
Market price: $20
Instructor:  Martin Waxman
File Size: 73 MB

Learn how to discover and curate links that engage your customers by developing and implementing a strategic approach to social bookmarking. Marketing and social media expert Martin Waxman shows you how to create a social bookmarking process with Diigo, an easy-to-use knowledge management tool. He explains how to set up goals, research your audience and what they need, find the right content to share, measure your results, and more.
* Assessing your audience, goals, and objectives
* Integrating social bookmarking into a content strategy
* Reviewing available social bookmarking platforms
* Using Diigo for social bookmarking
* Using tags, outliners, and groups in Diigo
* Researching using social bookmarking
* Curating content with social bookmarking

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