Name Product: Martin Shervington – Managing Online Customer Reviews
COST:  $197
Size:     220.81 MB

Reviews are the most trusted word-of-mouth marketing available. That is, customers tend to trust businesses with more reviews. But how do brick-and-mortar businesses get customers to give feedback online? Learn the secrets to getting positive reviews, managing customer feedback, and responding to reviews for your business. Martin Shervington walks you through the steps to increase your visibility by using customer review sites such as Google, Yelp, and Facebook. These tips will help you solidify a good reputation in both your store and online.
Topics include:
Why you can’t incentivize (pay for) reviews
Claiming your listings on different review sites
Understanding Google reviews
Using Yelp to get more reviews
Setting customer service goals
Asking customers for reviews
Handing out review cards in store
Replying to customers
Dealing with fake reviews

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