Lara Swanson- Oreilly – Mobile Performance Is User Experience
Each segment in this video collection features a highly rated session from our recent Velocity conferences. Download these videos or stream them through our HD player. You’ll discover a wide range of solutions for making your sites and apps faster, from network and hardware deep dives to RWD and HTML/CSS tactics farther up the stack.
Think about how you search for things on the web. How quick are you to close a tab and go to the next search engine result if a site takes too long to load? Now consider doing that on your phone while waiting in line for your coffee order–you have even less time, so your expectations for a site to load quickly are even higher.
Web performance is user experience. Fast page load time builds trust in your site; it yields more returning visitors, more users choosing your site over a competitor’s site, and more people trusting your brand. Users expect pages to load in two seconds, and after three seconds, up to 40% of users will abandon your site. Similar results have been noted by major sites like Amazon, who found that 100 milliseconds of additional page load time decreased sales by one percent, and Google, who lost 20% of revenue and traffic due to half a second increase in page load time. Akamai has also reported that 75% of online shoppers who experience an issue such as freezing, crashing, taking too long to load, or having a convoluted checkout process will not buy from that site.
Name Product: Lara Swanson- Oreilly – Mobile Performance Is User Experience
Market price: $297
Author: Lara Swanson
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