Name Product: Denny Hatch – The Secrets of Emotional Hot-Button Copywriting
Market price: $89= Your Free
Author: Denny Hatch
Size: 80.03 MB
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This book is about how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
In order to change behavior, it is imperative to use one (or more) of the seven key copy drivers identified by two of the greatest direct marketing gurus, Swedish entrepreneur Axel Andersson and Seattle direct marketing agency founder Bob Hacker. This special report brings you examples of actual copy pinned to these seven copy drivers –  fear, greed, guilt, anger, exclusivity, salvation and flattery – from mailings that generated millions of dollars in revenue.

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