Cody Lister – Content Marketing School
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Using The Same 5-Step Marketing System, That A Man From New York Used To Help Grow His Business From $0 to $216,000 A Year.
Yes, that former newbie is me, Cody (I’ll tell you my story in a few).
And I’m not just a fluke.
This system that worked for me has worked over and over for scores of clients I’ve shown it to one-on-one.
And it’ll work for you, even if you don’t “get” marketing.
Or you’re so un-tech-savvy that you don’t even know how to setup a WordPress blog.
And, even if you can’t figure out how to get people to find you online, check out your services, and become paying clients.
But here’s the thing: you don’t just want paying clients.
Or even high-paying, premium clients.
You don’t just want to be so wall-to-wall busy that you have to put “BOOKED FOR THE NEXT YEAR! JOIN THE WAIT LIST” on your website.
Sure, those things would be nice.
But whether you’re a marketing agency owner, a Chief Executive Officer, a marketing coordinator or a freelance writer…
Whether you sell online courses or business consulting services, write articles everyday, take photographs, manage in-house marketing for a Fortune 500 or you sell B2B software…
You want a business that makes money hand over fist.
A business that makes you money even when you’re on the beach in Cancun drinking a pina colada and watching your kids make sandcastles with the hotel babysitter.
And that doesn’t happen by chasing and serving clients one by one.
It happens by putting the right system in place to attract, nurture and convert different groups of people into recurring clients without sacrificing quality.
That’s called “scaling your business.”
I’ve learned how to do that for myself. Without wasting money on advertising or even cold emailing.
All it takes is content marketing — a fancy term for loving to talk about what you do.
Your content can take the form of a blog post. Or podcast. Even a picture could be the ticket to solving people’s problems at scale.
People have used content to sell all kinds of products or services — and to automate selling those services even while they’re dozing in a hammock or learning to fly a plane —  including:

A brand new home
A week at summer camp
Law services
Remote control cars
Financial planning

And that’s only scratching the surface.
If you want to get more clients at scale, and avoid the risk of having slow months without getting new leads, creating content online is a powerful tool to do so.

Cody Lister, the founder of MarketDoc
MarketDoc is a website I created to teach business owners how to generate traffic, leads, and sales from their content.
It was the first business I started where clients consistently paid me $1,000’s month-after-month to advise them on their marketing.
The business quickly evolved into a fast growing marketing company and a leading blog in the saturated internet marketing industry.
In 5 months, my website generated 20,000 engaged subscribers to my email list. From that email list, I bootstrapped a six-figure, Google Partner Pay Per Click Advertising agency (which is now ranked in the top 5%) managing online ads for clients around the world.
I received so many leads, I had the freedom to pick-and-choose my dream customers.
All this from doing content marketing the right way.
Here’s what happened to my business a year after I figured it out:

How To Use Content Marketing To Effectively Scale Your Business
(The Right Way)
Unfortunately, simply producing content won’t cut it. In fact, even producing great content is not enough.
Think of content like building a dream house that you plan to sell.
First, you need to know what your customer wants.
You can’t sell a product or service to someone who isn’t interested.
At the same time, you need to know what your competition is creating in order for your house to stand out.
Second, you need a blueprint to build what the customer wants.
If you do not have the right blueprint, you cannot build the house correctly. It would be a disaster!
Third, you need to create your house.
After all, you can’t sell something if you never create it
Fourth, how will your clients know about their dream home once you have built it?
The simple answer is this: the client needs to know about your house. Which is why you need promote your home to let your clients know about it.
Finally, you can evaluate and optimize your process so that you can sell more homes at scale.
The same is true with content marketing…

First, you need to know your clients and your competition
Second, you need to have the right blueprint to create the right content
Third, you will create the content that solves their problems
Fourth, you will need to share your content with your clients
Finally, you can evaluate and optimize your process so that you do more of what works and less of what’s not working

It takes some effort on the front end. But…
If you want to do something that will deliver a high return on investment, you need to do what others are not willing to do.
Then, as your business generates more revenue, you can start to hire and outsource to scale your content.
And your content will continue to get you more traffic, leads, and sales. Even years after you wrote an article.
That’s the beautiful thing about creating content…
Once the is created, it can keep getting you new clients.
Now you can see why some of the best content marketing agencies charge $10,000 to $50,000 a month!
By learning the process yourself (or having a team do it), you can enjoy the benefits of your work for years to come. And you don’t have to pay huge sums of money every month.
“An investment in knowledge always pays the best interest”
– Benjamin Franklin
However, without a proven system to follow, you may find it challenging to grow your business online using content.
In fact, most people who try content marketing, fail to gain traction, because they don’t know want to focus on, and what to avoid.
I’ll reveal to you later how you can grow your business with content marketing.
But for now, let me warn you about 5 content marketing mistakes that almost every business owner makes…

The 5 Content Marketing Mistakes You Need To Avoid At All Costs!
As I build my business, I encountered 5 obstacles. Each I was able to overcome. Likewise, if you create content, you will likely face these obstacles too.
If you want to get ongoing leads and sales online to protect your business, you will need to overcome them.

Mistake #1: Trusting Your Instincts
Have you ever heard that you need to trust gut feeling?
It sounds great on the surface…
You know your industry. You spent the time looking at the situation.
And so you create content based on a gut reaction…
So what’s the big problem trusting your instincts?
In the end, you are not your customer. They make the final decision to visit your site, sign up for your newsletter, and buy your product and service.
The only way to get inside your clients’ minds (and win their hearts) is by looking at the data and asking them the right questions.
Then, you will know…

Where to find your clients
What resonates deeply with your readers
What products and services to offer to make price a mere triviality

You see, unlike our instincts, data does not lie.
What’s worse then trying to make decisions from your gut?

Mistake #2: Going in blindly without an effective plan
Successful business owners know that by creating a system, they can execute with speed and precision.
And with the right system in place, they can avoid repeating the same mistakes and prevent fires before they happen.
The same is true with a content marketing system.
However, trying to create an effective content marketing system on the fly is like trying to build Rome from a postcard.
What you want is a system that helps you attract qualified leads and sales who are primed to do business with you.

Mistake #3: Only following the advice from blog posts and podcasts
This may come as a shock to you…
But marketing experts often don’t share their best advice on their blog. They keep their best marketing tactics locked behind closed doors.
Why is that? They often keep using that idea until the opportunity has reached zero before share it publicly with others.
What you need is a system that enables you to find and discover untapped opportunities.
Which leads us to mistake #4.

Mistake #4: Spending too much time on the “perfect” strategy
If there was one thing I’ve learned from marketing (heck, even in life), it’s this:
There’s always something more you could do…

There’s always one more article you could write
There’s always one more influencer you could connect with
There’s always one more opportunity that could take your business to stardom

Getting everything to point of feeling it is “good enough” is difficult.
Especially if you don’t have the experience in creating content the right way.
That’s why you should stop…

Mistake #5: Trying to do things on your own.
Simon Sinek once said,
“Success is a team sport. Failure, you can do alone. But success requires the help of other people.”
Have you ever tried to…

Learn a new process from scratch?
Start a new project by reading a few blogs, listening to podcasts, or watching a Youtube video?
Try to copy the success of other people by seeing what they’ve done in the past?

If you want a system that keeps your business growing, you need more accountability.
You will want direction from someone who has been where you want to go.
Someone to look over your shoulder, encourage you to be better and hold you to a higher standard.
The type of system that attracts ongoing leads, helps you identify untapped opportunities, with the accountability to push you to do better has been hard to come by…
Until now.

Introducing Content Marketing School
That’s why I and my partner Jason Quey created an effective content marketing system that will help you to:

Identify your best customers to stand out from the competition
Generate a blueprint to create and position your content effectively
Craft content that specifically solves your customer’s problems
Master the art of authentic promotion
Measure, optimize, and scale your process to rapidly grow your business online

We designed this course to have everything you need to walk you through the 5-step process of building – and scaling – your business with content.
And to provide the accountability and support system you crave.

Step-by-step lessons that are easy to follow
Supportive community of fellow founders, creators, in-house marketers, and entrepreneurs
A step-by-step system to plan, strategize, create, promote, and scale your business
Built-in accountability to keep you focused and motivated
Unlimited personal consulting with me and my partner Jason Quey

This course was formed by proven tactics and strategies that work in any industry.
Each of the five phases provides you with everything you need to generate leads and sales online.
No fluff. Just actionable content.
Each lesson will give you everything you need to help put what you’ve learned into practice.
What would your business be like if your content produced
10, 20 or even 100 new clients every month?
When done right, you can create a content system once, and it will keep growing year after year.
Do you remember how I made $216,000 and over 20,000 leads in 5 months?
Not only have I used this system to launch my own agency, I’ve also used it to launch a product, get referral commissions, and host an event.
Once you have become a go-to authority in your niche and built know, like, and trust with your community, the opportunities are almost limitless.
Is there a better way to invest your time?
It feels great to have a system that automatically generates leads from clients who trust you.
Plus, my business partner Jason and I have helped others with their content marketing system too…

Module 1: How To Intimately Know Your Competition and Clients (To Win Their Hearts With Your Content)
Why most content falls flat… A simple trick to discover what your audience craves and deliver exactly what they want, every time
Did you know that you have more than one ideal client? I’ll teach you how to find your best clients and identify their biggest pains, dreams, and desires. Then, you will win their trust and become their guide and adviser
How to analyze the competition to find key growth opportunities
How to find the right sites where your clients spend time online. This tip is highly valuable to getting quality traffic to your site
How to position your content to make your competition practically irrelevant
Goal of this module: Analyze the competition, find your ideal customer, what they struggle with, and learn how to soothe their burning pain with your content.

Module 2: The Building Blocks of Your Content Framework
Why you don’t need to be a master marketer to create content effectively
Why the best content isn’t created out of thin air. Rather, it is assembled carefully, while following a simple step-by-step system
How to create an in-depth guide to solve your clients’ needs (without putting your audience to sleep)
Do you struggle to find your voice? I’ll show you how to write in a way that’s genuine and unmistakably you
Not sure what to write about? I’ll teach you how to find a near unlimited supply of ideas to create content
Goal of this module: Generate the blueprint to create and position your content that blows competitors out of the water.

Module 3: Crafting Content That Sells
The secret to making your content more appealing (and persuasive)
How to create content so compelling, it will keep your clients hungry to buy your services
A detailed look at how to build credibility and become the go-to expert with your content
Do you feel overwhelmed when you think about creating content your audience craves? Then you’ll love my 3 simple tips to find content practically guaranteed to succeed
Cut through the noise: Use these subtle tweaks to get your content consumed and stand out from all the noise
Want to guest post on any site? Even for a major publication? Then you will love learning how to use “The PR Pyramid” to write for any site, big or small
Goal of this module: Regularly create effective content that attracts dozens of leads and at least 2 new clients a month.

Module 4: Mastering The Art of Authentic Promotion
Getting traffic to your site is TOUGH. I will teach you how to leverage other people’s platforms (OPPs) to cut your effort in half
Everywhere you look, there is a new social media platform. Let me simplify where you should focus your attention, first
Key partnerships can change your business overnight. You will learn how to find and develop these important relationships
What to do if your content just isn’t getting traffic… I’ll show you how to spot the problem and fix it, immediately
Got more promotion ideas than you know what to do? Using the “ICE” method, you will systematically know which ideas to pursue
Ready to invest in paid traffic? I’ll teach you how to track your campaigns and maximize your return on investment
Goal of this module: Learn how to promote your content and maximize the return on investment to get at least a hundred leads and 5 new clients a month.

Module 5: How To Effectively Optimize and Scale Your Business
Everything you need to know to automate your business. Including specific guidelines to help you remain authentic
Looking to hire to scale your business? We’ll help you find, test, and hire the right people and agencies (and how much to pay them)
How to find out what’s working and double down on it and cut what’s killing your business
The secret to creating a system that pre-qualifies leads for you
Simple tactics to keep you focused and productive on the work that matters

Goal of this module: Measure, analyze and optimize your content strategy to attract hundreds of leads and at least 10 new clients a month.

What You Can Expect…
You will get:
What Else Comes With This Course? Here Are 7 Resources To Build Your Scalable System, faster.

Resource #1
Live In-Person Private Mastermind Event and Dinner With Sujan Patel, Dmitry Dragilev, Cody Lister, and Jason Quey
Mastermind events and dinners may be the two most powerful ways to build deep, authentic relationships quickly and effectively.
This guided and purposeful event and dinner will be led by Sujan Patel and Dmitry Dragilev.
Sujan is the co-founder of WebProfits, a growth marketing agency, and &, tools to help marketers build their Twitter following and scale content marketing efforts.
Sujan is an avid contributor on sites like Forbes, WSJ, Inc and Entrepreneur Magazine. In his 13 years in digital marketing Sujan has helped companies like Salesforce, TurboTax, Sony, Mint, and hundreds of others acquire more clients, build brand awareness, and grow their businesses.
Dmitry Dragilev is the founder of JustReachOut. He has helped over 2,000 startups forget PR agencies and pitch journalists and influencers themselves. Using SEO and PR, Dmitry helped the startup he worked at get acquired by Google.
Dmitry has been hacking SEO and PR for nearly 10 years. He is a contributor at Entrepreneur, TheNextWeb, TechCrunch and has helped get over 1300 articles on publications like Inc, FastCo, Wired, HuffPo, and many others.
Join us for an amazing night of motivated conversations and an outstanding private dinner in Austin, Texas.

Resource #2
6 Months Unlimited Consulting
When you sign up for the complete course, you will have direct access to my business partner Jason Quey and I.
For 6 months after you buy, you will have direct email access and a 30 minute monthly one-on-one phone call to ask any questions you need help with.
We’ll provide the same level of consulting services we charge $1,000’s a month for…
Keep in mind: This isn’t an opportunity for us to do your work for you, you’re just getting our thoughts and opinions before you execute.
Results will largely depend on your level of execution.

Resource #3
Content Marketing Framework (Live Workshop)
When you are ready to start creating a scalable content marketing framework, you need a plan. This workshop will help you create your plan (and make sure it’s working).
We’ll show you all the tools, scripts, templates, and anything you need to start generating sales from your content in no time.

Resource #4
Four Q&A Sessions
On top of the private dinner and event, 6 Months Consulting and the Live Workshop, you’ll also have access to my business partner Jason Quey and me through a series of 4 Q&A sessions.
Prepare your questions beforehand and we will personally answer them.
Can’t make one of the sessions?
Each of session will be recorded and made available to you.

Resource #5
Twelve Advanced Training Modules
Once a month, I will invite one of my content marketing friends to teach one advanced Content Marketing strategy to help move the needle for your business.
You will hear the exact details of their strategy, their step-by-step plan, and results they are getting.

Resource #6
12 Case Studies of Entrepreneurs Who Built 6, 7, and 8-Figure Businesses With Content
In addition to learning from some of the top content marketing consultants, every month, you will receive a case study from entrepreneurs who have used content to successfully build their business.

Resource #7
Private Content Marketing School Mastermind
As a member of Content Marketing School, you’ll become part of a private Content Marketing School mastermind group.
You’ll be able to talk with fellow students who will be able to help keep you motivated and accountable.
This group is designed help you get unstuck and overcome the unique challenges you face right now.
I’m really excited about this feature.

PRICE: You can get this course with only $67
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