Brad Geddes – Advanced Google AdWords

Brad Geddes – Advanced Google AdWords: This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.

The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google’s system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you’ll:

Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score
Explore the intricacies of the Display Network and learn how to interpret reports
Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations
Understand advanced bidding strategies, and how to best organize and manage an AdWords account
Learn how to best test everything from landing pages to ad copy

Name Product: Brad Geddes – Advanced Google AdWords
Market price: $25.99
Author: Brad Geddes
Size: 31 MB
Website: http://as.wiley.com/WileyCDA/WileyTitle/productCd-111881956X.html

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