Name Product: Arielle Ford – Everything You Should Know
Market price: $997
Author: Arielle Ford

“How To Become A Recognized And Celebrated Full-Time Six, Even Seven-Figure Bestselling Author Sharing Your Message On TV, Radio And Stages Everywhere…
“Even If You Can’t Write, Haven’t Started Or Only Have An’Inkling’ Of An Idea…
You Can Get Paid To Start Your Book FAST…
(When I Give You Insider Access To The Publishing World)”
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Everything You Should Know Newsletter

From: Arielle Ford – La Jolla, CA
To: You, Future Full-Time Bestselling Author
Re: What The Publishing World Doesn’t Want You To Know
You have a message.
A message so powerful… you know it would change lives if you simply got it out, into the hands of millions of people.
Maybe you’ve recently fought through a dark, challenging time in your life… and you survived. You know many others are going through the same pain and suffering you went through. And, you know if you could share your experience, it would help them.
Or maybe you’re a tested, proven and battle-scarred expert. And something life-altering has just happened. A big shift. And you suddenly realized now is the right time to share your wisdom with the world.
It’s quite possible, even… You’ve discovered a new breakthrough in your life, industry, world… and after many late-hours of research, interviews with experts, and studying what few others have… you’re on to a new, profound knowledge that others need to know.
And that’s why you started writing your book.
Whether you’re sharing a message of personal growth, wealth, relationships, health, spirituality or a “how-to” book the world desperately needs…
You need to get your message out…
But there’s a big gap standing between your book becoming a bestseller. Many would-be authors have called me over the last twenty-five years asking about… “The Publishing World“… how do you get in?

You may have even tried “getting in” yourself, only to find that…
The Publishing World Is A Strange, Unfriendly Place Filled With Rejected Query Letters, Stacks of Ignored Book Proposals And Shady Agents & Publishers
I’m Arielle Ford. And I’m here to give you the book publishing and promotion blueprint, compass and roadmap.
In a moment, you’ll be empowered to navigate through this world… publish your book, launch it to bestseller status… and create the life you want as a full-time author.
Even if you’ve just put some ideas together in your head… or you’ve written bits and pieces, here and there…
It doesn’t matter. I can put you on the path to becoming a bestselling author.

How can I make such a bold promise?
Truth is, you’ve probably never heard of me before. That’s OK. Allow me to share a few things about me.
Today I’m the bestselling author of “The Soulmate Secret“, a relationship book translated into over 21 languages.
I’ve been featured in USA TODAY (twice), Los Angeles Times, O (Oprah) Magazine, Redbook, More and First For Women. I even have articles on the top dating site… along with,,, and dozens of other sites.
And when my next book comes out… I am dead certain it will be just as successful.

How can I make such an outrageous claim?
It’s easy. There’s something you should know about me.
In a previous life, I was America’s #1 Book Publicist.
I didn’t give myself that title, by the way. My client of 15 years, Deepak Chopra, did.
When I was “inside” the book publishing and promotion world… My client list was a “who’s who” of the personal growth, self-help and relationship markets.
But here’s the thing…
Many of them were not on the “who’s who” list at the time they came to me. Their books were not blockbuster bestsellers… yet. Quite a few of them were even “brand new” to authoring a book.
But they came to me because I had a proven track record of getting authors on the NY Times Bestsellers list…

Everything You Should Know About The Publishing Game
With Arielle Ford & Mike Koenigs
What are agents, publishers and publicists? What do they do? How do you reach out to them? In this first video, Mike interviews me and asks the core, basic questions every author should know about the publishing world. I’ll show you…
The truth about self-publishing in the 21st century. It’s no longer the red-headed middle-child of the publishing world… but there are still many, many pitfalls to look for.
Three BIG reasons why you should still go the “traditional route” of working with an agent, publisher and publicist.
The myth of the “overnight success”. How bestselling authors come out of “nowhere” and soar to the top of the New York Times bestseller list.
The one success factor every single bestselling author has that practically guarantees bestseller status for every one of their books.
Two mistakes that will ensure the worst, possible failure of your book. Beware especially if you’re successful in business or you’re busy “all the time”…
The ins-and-outs of finding, hiring and working with a literary agent who will fight tooth-and-nail for you.
One little simple website you MUST have to triple, quadruple and even make ten times more than what you get from your book sales.
A surprising truth about getting paid your book advance… and why you can’t depend on it to pay the bills.
Six questions you need to be able to answer off-the-cuff when playing the “Publishing Game”… your success depends on it.
Why the actual writing of your book is the last thing you should worry about… and in fact, something you don’t even need to do to become a bestselling author. Instead, you need to nail your “P” and “Q’s” down instead.
ONE super-simple strategy to becoming a bestselling author in any market (relationship, business, self-help… it doesn’t matter)… even if you’re not an expert right now.
How to get 15-20 results-driven, BIG SUCCESS case studies for your book in just ninety days. When people see proof it works, your book literally flies off the shelf.
Increase your daily book sales simply by subscribing to People Magazine, USA Today and watching at least one news show a day.
Protect your book from “well-meaning” agents, editors and publishers… who want to change your title, book or even your core message… by quickly and easily creating “hard market data” they can’t say “no” to.

Everything You Should Know About Building A Platform – The Must-Know Secrets To Publishing Success
With Arielle Ford & Mike Koenigs
About eight years ago, I was meeting with the CEO of one of the largest publishers in the country. There were stacks of books and manuscripts EVERYWHERE. And I asked him, “How do you decide what books to buy?”. He looked at me with a very straight face and said, “Arielle, I don’t buy books. I buy platforms.”
What is a “platform”? It is, in my opinion, the most important factor to you becoming a successful, wealthy bestselling author. The quick definition of a platform is your “branding and fan base”. It also determines how much money you will make as an author.
In this interview, I’ll share with you…
The very first thing you must do to build your platform. Over 90% of authors don’t do this… and if they do, they do it half-heartedly.
What you must have as one of the last pages in your book. Not including this crucial page could mean leaving $100,000 to $250,000 a year on the table.
The old “book-and-platform” riddle. Which came first? The book or the platform?
How to start building your speaking career… a “side-business” to your bestselling book that could make you up to $50,000 or more for one hour of work on stage… where to find, land and get paid for gigs… how to organize your topics… and much, much more.
Does your dress and appearance matter as an expert-author? Mike can actually predict his sales figures based on what he wears on stage! You must hire a “X” for a day to get your “look” right.
Why you want to practically give away all the information in your book… and strangely enough, the law of the universe says: “You will sell more books”. Here are the two reasons why.
Jack Canfield once said, “The average income of the five people you spend the most time with is your income.” I disagree with that… find out why and how it affects you success as a bestselling author.

Everything You Should Know about Becoming A Highly Sought-After Speaker
With Jon Gordon
Speaking engagements can make you anywhere from $10,000… $20,000… even upwards of $40,000 – $100,000 and more for one hour of work. Your ticket in? A bestselling book.
In this interview, I chat with one of my best clients, Jon Gordon, who went from no speaking experience to a million dollars a year in a very short time.
You see how he got his start with three simple pieces of paper… the “rule of 80″ to getting good while getting paid… failures and pitfalls he narrowly escaped…
…Why you shouldn’t chase after speaker bureaus and instead, wait for them to come to you… and the one burning desire you must have in order to succeed as a million dollar speaker.
By watching every step of Jon’s meteoric rise, you can easily model after him.

Everything You Should Know About Publicity & Promotion
With Arielle Ford & Mike Koenigs
Once your books hit the store shelves, the clock starts ticking. You have three weeks to sell out before they ship your baby back and call it a “failure”. The fastest way to move books is with publicity… that’s getting on TV, radio, newspapers and magazines… for interviews and reviews.
In this important video, I’ll tell you how to find, reach out and get these interviews…
Eight pieces of information you must have in the “media” section of your website… for reporters and journalists to know you’re a serious player they would interview.
A quick way to find the right and best publicist for your book using Google creatively. You won’t waste time interviewing the publicists who aren’t the right fit for you.
How to get more TV and radio interviews by watching reality shows.
The importance of “media training”. Without it, you can easily become blacklisted from all network and cable television interviews.
The real reasons why you hire a book publicist… and how to find one at your price range to get where you want to go.
How I find, approach and ask TV/radio producers and magazine editors to promote my book for free… starting with my unique “opening line”, then my “30 second pitch”.
Why you should be cautious about interviewing on Internet radio shows.
The one question I end every call to the media with… which leaves them floored and become eager to work with me. It works for TV, radio and print.
What you should NEVER do if you want “big name” endorsements (like Wayne Dyer or John Gray) for your book. Instead, you may want to consider a shovel, bowling pin or picture frame. I’ll explain what I mean in this interview. 😉
A sneaky way  to connect with “big names” in your market using Facebook and Twitter… it’s not what you think.
Five things you should never wear on a TV interview… you’ll may never get booked again if you commit these “TV fashion crimes”.
Get anything and everything you want as an expert-author-speaker using the same strategy Arielle used to land clients like Jack Canfield, Deepak Chopra, Marianne Williamson and more.

Everything You Should Know About Selling Your Book Online To Earn Big $$$
With Evan Marc Katz
The unfortunate truth of writing a book is, even with a NYT bestseller and showing up on major TV networks… it simply doesn’t make you a fortune. Evan is a perfect example of this. He’s been featured in nearly all major media outlets including the New York Times, the Wall Street Journal, CNN, Today Show, CBS Early Show and many more… and yet, he barely made enough money to pay the bills.
(This is why we talk about the platform, and how to leverage your book for speaking and other income sources in Everything Yo
For Evan, he discovered how to sell eBooks and courses on the Internet and has since built a money-making empire. In this interview, Evan reveals step-by-step, how to start putting your expertise online…
The most important asset you can build on the Internet… this one thing gives you the ability to “sell books at will“ when properly nurtured.
A difficult decision Evan made to “push away“ thousands of customers in order to make more money online.
The economics of selling online: You can easily sell “books” for $47… add down sells for $27… and even up-sells for $197. And you keep a good chunk of it! (Compare this to selling a $15 “real book” in a store where the publisher pays you $1).
How to hire a team of web and graphics designers to build your website, and run all the technical aspects of marketing your book online… for absolutely free.
A secret website where thousands of booksellers are ready to promote, market and sell more copies of your eBook without you doing a lick of work

Interview With The “Bestseller-Maker”: How To Hit #1 On Amazon The Day Your Book Comes Out
With Peggy McColl
Publicly… Peggy McColl is a New York Times bestselling author with eight books to her credit, translated into 31 languages, sold in 80 countries around the world.
But what very few people know is in certain circles, she’s known as the bestseller maker. Using her strategies, Robin Sharma’s “The Monk Who Sold His Ferrari” went from ranking #911,342 to #1 on in one day!
In this very revealing interview… Peggy McColl shares the exact same five-step strategy she uses to get top tier clients to #1 on Amazon like Wayne Dyer, Debbie Ford and Neale Donald Walsch.
Now, you may be thinking… don’t brand names like these names automatically get on bestselling lists? The surprising answer is “no”. They hire Peggy McColl.

Promote Your Book On TV, Radio and Print For Free
With Heidi Metcalfe
Everyone knows getting on National TV means an instant flood of sales. Heck, just getting your book mentioned means you become an overnight bestseller. But how do you get on TV shows and Radio programs? How do you get journalists to interview you and review your book?
Heidi Metcalfe is a book publicist who’s worked with Simon & Schuster, HarperCollins and currently Harper One. In this interview, Heidi shows us…
What’s changed about how Big National TV affects book sales and which shows have the most impact
Four local television markets to focus on outside of L.A., New York and Chicago
Which newspapers and magazines you should target for reviews
How to get “an in” with journalists, top bloggers and editors to review your book
Why competing authors (who write in the same market as you) can end up being your best allies in book promotion

Book Proposal Secrets of Successful Authors
With Linda Sivertsen
I call Linda Sivertsen the “Author Whisperer.” She holds her Carmel Writing Retreat… where people who have no idea what they want to write come and leave with winning ideas that land them top agents and book contracts.
In other words, she has this magical ability to hone down your message to a powerful hook. Exactly what book proposals need. In this interview…
The TEN basic elements of a book proposal: cover letter, hook page, overview, “About the Author” section, market section, promotion section, c_________ section (what publishers consider the most important one), delivery of the manuscript, legalities and chapter summaries.
The five sub-categories in your Promotion Section of the book proposal… and what numbers and stats you want to put under each one.
What timeline is considered reasonable for the “delivery  of the manuscript”. Getting this wrong often means a rejected book proposal.
How the 140 character Twitter world of shortened attention spans affect the length of your book proposals. How long should they be, without losing interest?

How to Get A Six-Figure Advance
With Susan Harrow
Susan Harrow works with a lot of VIP’s, celebrities and authors… and excels at getting fat, juicy six-figure advances from publishers before anyone writes a single word of the book.
In this interview, she reveals the four essential things you have to have lined up in order to get those kinds of advances… how to expand your platform with alliances, speaking and social media… how to write a bestselling book title…
Also… how to get “big names” to endorse your book… what publishers expect you to  be responsible for more than ever in the 21st century… how to grab the attention of the media without writing your own sound bites…
And… why you MUST have a literary agent to land six-figure advances… the three things publishers, editors and agents are looking for (it has nothing to do with your writing your book)… the one kind of training you wouldn’t expect a bestselling author must go through (but you must)…

Perfecting Your Message & The Writer’s Mindset
With Laura Munson
Laura Munson is the New  York Times bestselling author of “This Is Not the Story You Think It Is”. Before that, she had over 14 unpublished novels to her credit. In this revealing interview, we talk about why her first 14 books did not “go anywhere” while her first non-fiction book took the world by storm.
She’ll also share what it’s been like to become a bestselling author, how it’s changed her life, the kind of work she does now and her “process” from beginning to end. As you watch this interview, take lots of notes. You’ll get a feel for what it’s like to be a full-time bestselling author… as you “prep” your mind to step in Laura’s shoes.

Using Facebook, Twitter & YouTube to Build a Loyal Audience
With Amy Porterfield
Amy Porterfield wrote the book on Facebook. I’m not kidding. It’s called “Facebook Marketing All-In-One for Dummies” and you can buy it in bookstores. Amy has worked with Harley Davidson, top real estate moguls, celebrity chefs and Fortune 500 companies.
In this interview, you’ll get a handle on how you can use Facebook, Twitter and YouTube to promote yourself and your book…
What are the four social networks you must be on as an author? (We’ve listed three already, what’s the fourth?)
The one thing authors must do online — whether they’ve written a book, or are about to.
How to create “buzz” before you release your book. Publishers will LOVE you for this.
Can you sell books on social media? The answer may surprise you.
The one marketing job no author can outsource. Ever.

How To Get Your Press Releases And Articles Picked Up
With Dan Janal
Before you can show up on TV, Radio, newspapers and magazines… you need to be able to write and distribute press releases. I couldn’t think of anyone more qualified to interview than Dan Janal. With over 25 years of  PR experience under his belt, Dan Janal is the president and founder of PR Leads Plus. His clients have  been featured in nearly every major newspaper and magazine including the New York Times, Forbes, Fox Business and The Wall Street Journal. In this interview, we’ll talk about…
The three kinds of authors Dan meets every day. Two are destined to fail in publicity. Are you the third kind?
What you need to know about online press releases and how journalists, reporters and editors use them today.
How to create, write and send out press releases…  even when you’re not doing anything “newsworthy”! In fact, Dan will share how you can send one out every month of the year using a simple directory.
What never to put in your press release headline. Journalists will skip over your press release in a heartbeat. Guaranteed.
Three groups of people you MUST contact the moment you get written up in media.

Getting a Top Literary Agent That’s Right For You
With Margret McBride
Margret McBride’s initial success as a literary agent began in 1981 when she represented a little known book called the “One Minute Manager” by Ken Blanchard and Spencer Johnson. (It’s now in its 25th year as an international bestseller).
Today, Margret is the owner and president of the Margret McBride Literary Agency. In this interview, she shares her passion for her work and what you need to look for when shopping for and hiring a literary agent for your book.
We’ll cover topics like…
Get the “inside story” on how Margret met Ken Blanchard and Spencer Johnson… and all the challenges they experienced when they published the “One Minute Manager”… you see first-hand what the process is like as an author yourself.
The number one tool bestselling authors have for editing their books for “bestseller-ready-status”.
The fastest way to ruin all your book marketing and publicity campaigns. Avoid This.
Why Margret doesn’t care about the NYT bestseller’s list. She’s much more interested in _____ which makes her authors’ more successful and wealthier.
One time, Margret asked her assistant to count the number of query letters her office got in one year. It was 6,000. How do you write a query letter that stands out against the other 5,999?
What a literary agent does for you exactly. From finding a publisher and editor… to negotiations… to running interference(?)…
Three questions you must ask a potential publisher to see if they’re the right fit for you.

Creating The Career Of Your Dreams
With Marcia Wieder, Dream Coach
Marcia Wieder is an incredibly successful author, speaker, expert and the founder and CEO of Dream University. She’s authored 14 books, appeared on Oprah and The Today Show several times, and has her own PBS national television special “Making Your Dreams Come True”.
As president of the National Association of Women Business Owners… she has had the ear of presidents for several decades now from Jimmy Carter… to Ronald Reagan… to George Bush Sr.
In this life-altering interview, Marcia will dig in with you and clarify, magnify and sharpen your purpose… not just as an author, but as a human being. You’ll start to build a commitment and conviction so deep… you’ll be able to talk to anyone, any place, any time about your expertise, book, your dream… in a way that touches and inspires them. And even more powerful… you’ll be able to stand stronger in the face of doubters.
The job of an author can be a very lonely and isolating experience. A large part of your success depends on your integrity to yourself. I personally believe this is the most important interview in the entire Everything You Should Know package. A bestselling book starts with the author standing behind it. YOU.

Name Product: Arielle Ford – Everything You Should Know
Market price: $997
Author: Arielle Ford
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