The Art of Storytelling for Marketers (with Michael Hauge)
Name Product: Andre Chaperon and Michael Hauge – The Hollywood Story Method for Marketers
Market price: $197
Author: Andre Chaperon and Michael Hauge
Page Sale:

HE THREE OF US WERE onto our second bottle of red, so the conversation was becoming more open and fluid.
We were sharing stuff that, under normal circumstances, probably would have remained behind the curtain, sealed in a black box.
Amazing steak washed down with expensive wine has an almost magical ability to help with rapport and establish a deeper level of connection.
The conversation had moved onto storytelling.
I mentioned that the better I got at it, the more money I made. Not just through email, but anywhere where people read something I’ve written.

He said, “You know what I do?”
I waited while Daegan munched down a large chunk of Wagyu cow. “I pay a Hollywood story consultant to coach me.”

More chewing. Another slurp of Bordeaux.
“Just one of the stories he’s helped me craft allowed me to bring in over $315,000 in just one evening. He’s transformed how I think and how I communicate…”

WHEN I RETURNED TO Southern Spain my priority was to reach out to Michael, this superstar Hollywood story consultant.

I set up weekly story coaching with him, every Friday.
And for the first time, I started to understand why some things I did, intuitively, worked so damn well for me.
… and perhaps more importantly why other stuff I wrote just didn’t in comparison.
That’s the thing with just operating on a natural and intuitive level. It’s not always the best way.
This was a game changer for me.
In August 2014 I ran an intensive email marketing workshop with Mindvalley over 8 weeks…
And on the final week I invited Michael as a guess expert to teach storytelling (and specifically, how to apply it within the context of email).
Students loved it. He blew their heads to pieces.
Some of the before and after emails were honestly hard to believe.
Some stories went from f*cking horrendous (and that’s me being kind) to “are you kidding me!” awesome.

Michael is one of Hollywood’s top story consultants, and has worked with every major studio on films starring—among many others—Will Smith, Julia Roberts, Tom Cruise, Reese Witherspoon and Morgan Freeman.
… including I Am Legend, Hancock, The Karate Kid, Masters of the Universe and Suicide Squad.
Michael applies those same blockbuster principles in coaching presenters and internet marketers on their stories.
He’s damn good at it, too. I guess 35+ years of doing this, helps, eh? :-)
Here’s a short video of Michael at Daegan Smith & Russell Brunson’s Invisible Funnel workshop:

You’ll learn how to tell your marketing story in the most IMPACTFUL way that elicits the most EMOTION.
This is not just for “email writing” (although it can certainly be applied to that, too)…
… but for any story you want to tell within your marketing funnel.
Doesn’t matter if it’s an:

origin story,
someone else’s story (one of my favorites),
presell story,
email lead-in story (another favorite),
case study and instructional story,
… or even a story within a sales message:
sales letter,
or stage presentation.

We originally limited this workshop to 200 people (although by the time it took me to close the cart, we had 247 paid and registered).
Our alumni loved this training (see some of the unsolicited testimonials scattered around this page).
… and we know you will, too. No question about that. Or you get every cent of your investment in this training back.
Click the button below to invest in our storytelling for marketers Storyfluence Workshop.

What’s In This For You?
You’ll learn how to take your story (or the story of someone else), and communicate it in a way that elicits the most emotional impact in your reader (or viewer).
These are “stories” that you can use anywhere within your marketing funnel: like origin story; about page story; presell story; sales letter; VSL; stage presentation; and of course, emails.
We also give you before and after stories from clients of ours. And two stories of own.
3 hours of core training, with alumni Q&A to help give real life context to what you’ve just learned.

BONUS #1: We also be giving you Michael’s Creating The Blockbuster Story Outline “fill-in-the-blanks” worksheet…
You don’t need to be a master storyteller to produce a story that will blow your on socks off — I’d honestly be surprised if you’re not left scratching your head wondering how the hell you managed to write something so freakin’ awesome :-)
This worksheet alone is worth the price of admission.

BONUS #2: A 43 minute private Skype recording between myself (Andre), Michael Hauge and Jack Born.
Jack is a good friend of mine. Before we recorded this training, he emailed me a question, copied below:

Name Product: Andre Chaperon and Michael Hauge – The Hollywood Story Method for Marketers
Market price: $197
Author: Andre Chaperon and Michael Hauge
Page Sale: