Name Product: Adriaan Brits – Lynda – Database Marketing Foundations
Market price: Your Free !
Instructor:  Adriaan Brits
File Size:100 MB

Powerful database marketing methods allow you to leverage customer data to create personalized and targeted communications. This course describes practices and various platforms and tools you can implement for database marketing. Find out how to create a database marketing strategy. Learn about how to be legally compliant when using this data for marketing campaigns. Finally, explore two case studies that showcase available database marketing opportunities.
* What is database marketing?
* Email marketing tools
* Using a data management platform (DMP)
* Database analysis and customer insights
* Segmentation and personalization
* Laws, regulations, and issues in the US and in the EU
* Maintaining data quality

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